Case Studies

My Process

•Understand the current customer’s journey through user research

•Map out the user journey for their problem

•Wireframe and consult with key stakeholders

•Design exploration

•Create visual designs test and peer critique when possible

•Prototype and test

•Iterate and launch

Skills

Adobe Creative Suite
After Effects
Figma
Invision
Sketch
Principle
Zeplin

Experience

Linkedin

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Eurostar UI / UX

UI Design

Services

  • UX
  • UI
  • User Testing
Prices in Calendar 👇 - Objectives: • Enable price conscious users to immediately find suitable fares • Convey the perception that ES is transparent price wise • Increase conversion rate
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Map and List view 👇 - Objectives • Introduce Map and List view to help users create a better correlation between location and price • Improve clarity between hotel star ratings and customer reviews.
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Hotel card redesign 👇 - Objectives: • Re-design of hotel cards to create a clearer hierarchy of information and cleaner listing pages • Surfacing reviews more as a key feature for users • Help users make a better informed decision by improving the clarity of savings to be made
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Reviews - Objectives • Integrate reviews into hotel details page • Surface reviews on about page • Gain customer trust through reviews • Improve conversion rate
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