Eurostar UI / UX
- User Testing
Prices in Calendar 👇 - Objectives: • Enable price conscious users to immediately find suitable fares • Convey the perception that ES is transparent price wise • Increase conversion rate
Map and List view 👇 - Objectives • Introduce Map and List view to help users create a better correlation between location and price • Improve clarity between hotel star ratings and customer reviews.
Hotel card redesign 👇 - Objectives: • Re-design of hotel cards to create a clearer hierarchy of information and cleaner listing pages • Surfacing reviews more as a key feature for users • Help users make a better informed decision by improving the clarity of savings to be made
Reviews - Objectives • Integrate reviews into hotel details page • Surface reviews on about page • Gain customer trust through reviews • Improve conversion rate